.Agent ImageNew Delhi: FMCG agency GRM Overseas has actually obtained a 44 per-cent equity stake through key mixture and secondary acquistions in Swmabhan Business, the parent business of Virat Kohli-backed, Rage Coffee, the business claimed in a BSE submission on Wednesday." This strategic investment in Rage Coffee lines up perfectly along with our vision to steer growth in digital-first, health-focused, and also lifestyle companies. Our company view enormous possibility in broadening Rage Coffee's visibility in the residential market as well as leveraging synergies along with our well-known export markets. Coffee as an item classification lines up properly along with our worldwide growth approach, and also our team are delighted to integrate our deep industry know-how and distribution capacities along with Rage Coffee's compelling offerings. We target to raise this brand name to brand new elevations in India and around the world," said Atul Garg, MD, GRM Overseas.Rage coffee offers online as well as also has existence across 1,000 HoReCa outlets and also 5,000 plus basic trade and present day trade stores.Recently, the company extended into the out-of-home coffee market through putting up bean-to-cup vending equipments in offices and opening cafes.For FY24, Squall Coffee's unaudited turnover stood up at Rs 24.9 crore somewhat up from Rs 23.9 crore in FY23.Founded in 1974, GRM has a diversified product portfolio including rice, spices, and other foodstuff along with existence in both the domestic and global markets.
Published On Aug 28, 2024 at 02:44 PM IST.
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