.New Delhi: Reliance Retail intends to expand Superdry in to the athleisure section which will definitely put it in direct competitors with leading sports apparel companies like Nike, Adidas as well as Asics.Last year, the English fashion trend brand had inked a joint project contract with Dependence Brands for the sale of Superdry's trademark assets in India, Sri Lanka, and also Bangladesh for u20a4 40 million (nearly 405 crore at the time). Superdry's foray in to the athleisure section in India will definitely be a first for the firm around the world, with many establishments set to be opened around India. Originally, the provider is going to offer apparel, and also later shoes after protecting BIS accreditation." The firm has been actually dealing with a retail format for athleisure items, which has observed a rise in demand since the pandemic. It might absorb French seller Decathlon also with large format outlets, while Superdry sports will be mid-size outlets," mentioned a shopping center operator knowledgeable about the development.Reliance Retail did not respond to ET's queries.Sales of leading sporting activities brands have dashed over the last two years, driven by enhancing awareness about physical fitness and climbing demand for athleisure wear. With a population of much more than 1.4 billion, India is one of the fastest-growing and most extensive worldwide markets for sportswear and also footwear companies.Most global labels have actually been actually around in the nation for more than two decades and have actually increased with partnerships with cricket and also various other featuring activities. The latest candidates, nonetheless, have actually been installing on their own as pleasant lifestyle as well as normal sportswear labels. India is actually observing boosting passion in sports such as kabaddi, football, beach ball, hockey and also badminton.Superdry got into the nation in 2012 in collaboration with Reliance Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL possesses partnerships with individual fashion trend brands in portions like luxury, bridge-to-luxury and high-premium and also high-street way of life like Armani Exchange, Burberry, Bally, Canali, Diesel-powered, Fuel, Hugo Manager, Hamleys as well as Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands likewise obtained toy retailer Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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